Tag Archives for " how to create a unique selling point "

Nov 14

What Is A Unique Selling Proposition and Why Is USP Important


By definition, a unique selling proposition (USP) refers to the unique benefit exhibited by a company, service, product or brand that enables it to stand out from competitors. The unique selling proposition must be a feature that highlights product benefits that are meaningful to consumers. –Wikipedia As a business owner, you must identify your unique selling […]

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