“Mommy N, ang talagang problema namin sa paghire ng tao is yung attitude at habit nila. Yes, may skills sila pero yung attitude hindi pasok sa values ng company.” This is a question from Ramil, one of our Grow Your Business, Pinoy! Movement community members. Member ka na ba? Sali ka na dito! Nakakarelate ka […]
Got business problems? Having no problems is the biggest problem of all. In every stage of your business from start-up to survival, survival to professionalization, professionalization to rapid growth, there will be problems that will arise. Do you have a roadblock in your business right now? Don’t worry. This is a clear sign that your […]
Based on a Bloomberg research, for every 10 businesses, eight of them fail within the first 18 months. Even successful business owners and entrepreneurs failed in one or two of their businesses. Of Thomas Edison’s many failed experiments, he once said: “I have learned fifty thousand ways it cannot be done and therefore I am […]
Last week, we discussed the first thing to do to develop a Unique Selling Proposition (USP), which is to be unique. We talked about the importance for a business to stand out from its competitors. Today, we will discuss the second step: Be in your customer’s shoes. I’m sure that everybody is familiar with Jollibee. […]
Yes, I know you’re worried. A lot of new businesses have been growing like mushrooms in your neighborhood. Alam mo naman na tayong mga Pinoy may pagkagaya-gaya. Have you noticed, when a sari-sari store opens in your neighborhood, after a few months, 3 to 4 of the neighbors will open their sari-sari stores, too? Not […]
By definition, a unique selling proposition (USP) refers to the unique benefit exhibited by a company, service, product or brand that enables it to stand out from competitors. The unique selling proposition must be a feature that highlights product benefits that are meaningful to consumers. –Wikipedia As a business owner, you must identify your unique selling […]
How are you doing? Is your business doing great? I hope so. I’m glad that we got several requests to continue my series on Competitive Advantage. In my last article, we discussed Cost Leadership as the first way to gain a competitive advantage. Today, we will talk about the second way: Differentiation Differentiation means having […]
“Help, Mommy N!” Glenda (not her real name) texted me one day. “Sure!” I replied immediately. “What can I do for you?” “My employee turnover is very high,” she said. “At that rate, I’m losing my people, I’m afraid I will also lose my business! What should I do?” Glenda lives in a city in […]
As a business owner, do you think that reducing your price will attract more customers and increase your sales?