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Last week, we discussed the first thing to do to develop a Unique Selling Proposition (USP), which is to be unique.
We talked about the importance for a business to stand out from its competitors.
Today, we will discuss the second step: Be in your customer’s shoes.
I’m sure that everybody is familiar with Jollibee. It’s the biggest fast-food chain in the country.
But did you know that it started out as an ice cream parlor in Cubao, Quezon City in 1975? It served different kinds of ice cream treats.
The business did well, but the owner felt that it could do better. So, he decided to get feedback from his customers.
Filipinos usually eat ice cream after a meal, as a dessert. And true enough, his customers asked him if he could sell something warm.
So he added the “yumburger,” spaghetti, fried chicken, palabok, and breakfast rice meals.
These foods have one thing in common. They cater to the Filipino taste.
And the rest, as they say, is history.
Even with the entry of fast-food giant, McDonald’s, Jollibee continued to grow.
And it’s now a major global player. With several brands like Chowking, Mang Inasal, Red Ribbon, among others.
The story of Jollibee is a classic example of knowing one’s customers and satisfying their needs.
Business owners often fall in love with their product or service. And they forget about their customers. They forget that it’s their customer’s needs that they must meet, and not their own.
Thus, entrepreneurs must step back and find out what their customers want. What will make them come back and buy again?
It may be quality, reliability, friendliness, cleanliness, convenience, or great customer service. Price is NEVER the only reason people buy.
It’s also important to know what motivates customers’ behavior and buying decisions.
Remember, listen to your customers. Knowing them well is one of the most important things to do in business. Not all business owners are aware of this.
Do you listen to your customers? Do you know them well enough to meet their needs and wants?
Please feel free to share your thoughts, feelings, and ideas!
You can also share how you intend to apply this to your business. If you have any questions, remember to post them in our Facebook groups or hit reply to this email.
Looking forward to hearing from you!
PHOTO BY COURTESY OF JOLLIBEE
P.S. If you want to understand more about your business growth stages and still do not have the Grow Your Business, Pinoy! book yet, get your copy here. If you or any of your friends would want to know what stage your businesses are in, feel free to take the assessment here.
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