Tag Archives for " creating usp "

Last week, we discussed the first thing to do to develop a Unique Selling Proposition (USP), which is to be unique. We talked about the importance for a business to stand out from its competitors. Today, we will discuss the second step: Be in your customer’s shoes. I’m sure that everybody is familiar with Jollibee. […]

Yes, I know you’re worried.  A lot of new businesses have been growing like mushrooms in your neighborhood.  Alam mo naman na tayong mga Pinoy may pagkagaya-gaya.  Have you noticed, when a sari-sari store opens in your neighborhood, after a few months, 3 to 4 of the neighbors will open their sari-sari stores, too?  Not […]