Here’s how Jollibee used this “step” to grow the business and be better than its competitors
Last week, we discussed the first thing to do to develop a Unique Selling Proposition (USP), which is to be unique. We talked about the importance for a business to stand out from its competitors. Today, we will discuss the second step: Be in your customer’s shoes. I’m sure that everybody is familiar with Jollibee. […]